| Title | Boy |
| Agency | Rick Johnson & Company, Inc. (RJC) |
| Campaign | Driver's Ed - New Mexico Traffic Safety Bureau |
| Advertiser | New Mexico Traffic Safety Bureau |
| Brand | Traffic Safety Bureau |
| Posted | May 2003 |
| Product | Traffic Safety |
| Business Sector | Road Safety |
| Tagline | You didn't learn to drive this way, so why drive this way. If you don't stop driving dangerously, we'll stop you. |
| Story | Using humor to highlight unsafe driving, a driving instructor gives a teenage student an unlikely version of the rules of the road. Tailgating, passing a semi, not using the turn signal and a demonstration of how to sound angrier when yelling at motorists are some of the rules. |
| Media Type | Television |
| Length | |
| Market | United States |
| Production Company | Tate USA |
| Art Director | Mike Penn |
| Copywriter | Sam Maclay |
| Production Company | Sterling Productions |
| Director | Jason Reitman |
| Executive Producer | David Tate |
| Executive Producer | Sterling Grant Jr. |
| Executive Creative Director | Scott Johnson |
| Creative Director | Sam Maclay |