Tate USA Santa Monica, United States Digital Production

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Tate USA Creative Work

Title "Boy"
Agency Rick Johnson & Company, Inc. (RJC)
Production Company Tate USA
Campaign Driver's Ed
Advertiser New Mexico Traffic Safety Bureau
Brand Traffic Safety Bureau
Product Traffic Safety
Business Sector Road Safety
LanguageEnglish
Story Using humor to highlight unsafe driving, a driving instructor gives a teenage student an unlikely version of the rules of the road. Tailgating, passing a semi, not using the turn signal and a demonstration of how to sound angrier when yelling at motorists are some of the rules.
Tagline You didn't learn to drive this way, so why drive this way. If you don't stop driving dangerously, we'll stop you.
Media Type Television
Length30 seconds
Market United States
Production Company Sterling Productions
Executive Creative Director Mr. Scott Johnson
Creative Director Mr. Sam Maclay
Art Director Mr. Mike Penn
Copywriter Mr. Sam Maclay
Director Mr. Jason Reitman
Executive Producer Mr. David Tate
Executive Producer Mr. Sterling Grant Jr.

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