| Title | McVitie’s Victoria Christmas Choir |
| Agency | Grey London |
| Campaign | Victoria Christmas Choir |
| Advertiser | United Biscuits |
| Brand | McVitie’s Victoria Selection Box |
| Date of First Broadcast/Publication | 2014 / 12 |
| Business Sector | Biscuits, Bread, Crispbread |
| Story | The ad opens with a family relaxing in front of the television at Christmas. Excitement ensues when dad suggests opening a box of McVitie’s Victoria biscuits, as he reveals a host of adorable animals appearing from the pack: an Alaskan Malamute puppy, a micro piglet, a Persian kitten, a baby rabbit, a duckling, a ginger kitten, a Pug puppy, a baby hedgehog and a baby reindeer. There is even a narwhal hiding in the Christmas punchbowl. |
| Media Type | Television |
| Length | |
| Soundtrack | Only You |
| Post Production | Framestore |
| Audio Post Production | Wave Studios |
| Music | Yazoo |
| Creative Director | Hollie Newton |
| Art Director | Hollie Newton |
| Copywriter | Hollie Newton |
| Account Team | Nicola Wardell |
| Account Team | Kate Ilott |
| Agency Producer | Thea Evely |
| Media Agency | MEC |
| Production Company | Smuggler |
| Director | Randy Krallman |
| Director of Photography (DOP) | Jean-Noel Mustonen |