Title | Mog's Christmas Calamity |
Agency | AMV BBDO |
Campaign | Christmas is for Sharing |
Advertiser | Sainsbury's |
Brand | Sainsbury's |
Date of First Broadcast/Publication | 2015 / 11 |
Business Sector | Department Stores, Supermarkets |
Story | Presenting the new Sainsbury’s Christmas Advert. Mog sets off a chain of unfortunate events which almost ruin Christmas for the Thomas family. Can she pull it all back to save the day? This year, we worked in partnership with HarperCollins Children's Books and world renowned author and illustrator Judith Kerr to create a Christmas story based on her much loved character Mog. We hope that families will come together this Christmas to enjoy this very special story #ChristmasIsForSharing If you enjoyed the story, you can buy the beautifully illustrated book here. Every penny of the profit from sales of the book will be donated to Save the Children to be used towards improving child literacy in the UK Take a look behind the scenes of our 2015 Christmas advert: https://youtu.be/_TKU7U6jkY8 |
Media Type | Web Film |
Length | |
Media Agency | PHD UK |
Production Company | Outsider |
Post Production | Framestore |
Sound Design Company | Factory Studios |
Creative Director | Tony Strong |
Agency Producer | Rebecca Scharf |
Executive Creative Director | Alex Grieve |
Executive Creative Director | Adrian Rossi |
Director of Photography (DOP) | Alwin Kuchler |
Creative Director | Michael Durban |
Copywriter | Alex Grieve |
Producer | Nikki Holbrow |
Account Planner | Cat Wiles |
Account Planner | Sophie Caron |
Account Manager | Gemma Findlay |
Account Manager | James Campbell |
Account Manager | Lucy Cole |
Director | James Rouse |
Producer | Benji Howell |
Account Planner | Becca Bunbury |
Account Planner | Chris Magniac |
Account Planner | Liam Doyle |
Music Composer | Rachel Portman |
Sound Engineer | Anthony Moore |
Sound Engineer | Neil Johnson |
Editor | Bill Smedley |