TitleBaby Cabbages
Agency
Campaign Baby Cabbages
Advertiser Morrisons
Brand Morrisons
Date of First Broadcast/Publication 2010 / 11
Business Sector Department Stores, Supermarkets
Tagline More Christmas for less
Story The advert sees the retun of the group of young children, first seen during the successful summer meat and fish adverts. Through their natural inquisitiveness the children uncover the food stories that demonstrate Morrisons commitment to fresh food.
The first advert to air will focus on Sprouts, a vegetable synonymous with Xmas and, through the eyes of the Children, we will see that because of Morrisons unique approach to fresh food only the best fresh vegetables end up in their stores
Media Type Television
Market United Kingdom
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