Title | Baby Cabbages |
Agency | MullenLowe UK |
Campaign | Baby Cabbages |
Advertiser | Morrisons |
Brand | Morrisons |
Date of First Broadcast/Publication | 2010 / 11 |
Business Sector | Department Stores, Supermarkets |
Tagline | More Christmas for less |
Story | The advert sees the retun of the group of young children, first seen during the successful summer meat and fish adverts. Through their natural inquisitiveness the children uncover the food stories that demonstrate Morrisons commitment to fresh food. The first advert to air will focus on Sprouts, a vegetable synonymous with Xmas and, through the eyes of the Children, we will see that because of Morrisons unique approach to fresh food only the best fresh vegetables end up in their stores |
Media Type | Television |
Market | United Kingdom |
Editing Company | Final Cut |
Post Production | Framestore |
Sound | Grand Central Recording Studios |
Creative Team | Frank Houston |
Creative Team | George Prest |
Agency Producer | Lesley Redrup |
Production Company | Home Corp |
Director | Saul Dibb |
Producer | Trine Pillay |