Joe Guest Wins Gold for Best Edit

We’re running out of superlatives over here at Final Cut. Our award winning year just keeps getting better.

At last night’s British Arrows Craft Awards, Joe Guest won big, accepting the gold award for Best Edit for Lurpak ‘Adventure Awaits’. In a taste of sweet success, Joe shared the night with his longtime collaborator, Dougal Wilson, who won for best director for the Lurpak advert, as well. The lively Lurpak cut has already been recognised across many awards shows, including best edit at the LIA Awards, the Grand Prix at The Ciclope Festival, a place as one of the APA 50, and a host of awards in Cannes.

As you know by now, this perfectly executed spot asks viewers to embark on a new adventure. All we can say is…if our next adventure involves Wieden + Kennedy and the Blink team, count us in!