Whitehouse Post London, United Kingdom Post Production

Whitehouse Post Creative Work

TitleNext-Gen Lionel Messi
Agency
Production Company
Post Production
Editing Company
Campaign It Just Got Real
Advertiser Electronic Arts Inc.
Brand EA SPORTS™ FIFA14
Business Sector Video Games/Consoles
Story

This 'Messimorphosis' begins in an average looking lounge, but as our gamer picks up his controller an incredible transformation begins. His skin starts to give way to reveal a layer of CGI skin. He looks down and something is happening beneath his shirt; he lifts it up to see a six-pack popping out one muscle at a time. The bone structure of his face starts to change as he becomes more and more like the FIFA 14 avatar – his mouth shrinks and his jaw reforms with a strong dimple appearing on his chin, just like Messi's. The bridge of his nose widens, and his eye sockets re-shape with a dark brown colour running down his blue eyes.

We see the lounge's shag pile carpet has given way to grass, as the gamer's cotton t-shirt is replaced by the synthetics of a CGI Barcelona shirt. From within our gamer's bare feet emerge Messi's football boots, stretching around the contours of his body.

The transformation is nearly complete. The gamer has become avatar Messi. Apart from one detail - his hair. It's still blond and floppy. He gives his head a little shake and with that it shrinks and darkens to match Leo's. If only all haircuts were that simple.

Having transformed into the ultimate gaming experience, the avatar throws his controller to the floor to see it balloon into an Adidas match ball. He takes it in his stride and charges on to the greatest field FIFA's ever seen.

It just got real. 

Media Type Television
Length
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Audio
3d Artist
Telecine
Music
3D Character Assembly Films
Executive Creative Director
Executive Creative Director
Creative Director
Creative Director
Creative Director
Art Director
Copywriter
Director
Production Company Producer
Production Company Producer
Production Company Producer
Director of Photography
Head of Production
Head of Production
Project Manager
Executive Producer
Account Director
Account Director
Strategic Planner
Account Manager
Business Director
Post Production
Post Production
Editor
Editor
Special Effects / VFX
Colorist
Music
Sound Design Company
Music Company / Composer
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
CG Supervisor