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EA SPORTS™ FIFA14 - "Next-Gen Lionel Messi" - Wieden + Kennedy Amsterdam

  • Next-Gen Lionel Messi
  • EA SPORTS™ FIFA14
  • Electronic Arts Inc.
  • Wieden + Kennedy Amsterdam
  • Netherlands
  • It Just Got Real
Product CategoryVideo Games/Consoles
Media TypeTelevision
Length58 Seconds
Production Company Resn
Audio Resn
3D Resn
Production Company Stink
Post Production MPC LDN
Editing Company Whitehouse Post
Telecine MPC via remote
Music Messimorphosis
3D Modelling & Maya Animation Assembly Films
Executive Creative Director Mark Bernath
Executive Creative Director Eric Quennoy
Creative Director Mike Farr
Creative Director Pierre Janneau
Creative Director Edu Pou
Art Director Ignasi Tudela Calafell
Copywriter David Smit
Director Tomek Bagiński
Production Company Producer Jaime Tan
Production Company Producer Arnaud Ronquillo
Production Company Producer Andrew Porteous
Director of Photography Stoeps Langensteiner
Head of Production Erik Verheijen
Head of Production Andrew Allen
Project Manager Janna Harrington
Executive Producer Edward Grann
Account Director Kirk Johnsen
Account Director Nick Campion
Strategic Planner Ben Armistead
Account Manager Kerstin Hagg
Business Director Justine Young
Post Production Gerben Molenaar
Post Production Jamie Loudon
Editor Adam Marshall
Editor Stephen Dunne
Special Effects / VFX Franck Lambertz
Colorist George K.
Music Guy Amitai
Sound Designer Raja Sehgal
Music Company / Composer Pivot Audio
Advertising Manager Todd Sitrin
Advertising Manager Jamie McKinlay
Advertising Manager Oliver Hughes
Advertising Manager Matt Mckie
Advertising Manager Dana Marineau
Advertising Manager Mark Evans
Advertising Manager Justin Shekell
CG Supervisor Carsten Keller

Story

This 'Messimorphosis' begins in an average looking lounge, but as our gamer picks up his controller an incredible transformation begins. His skin starts to give way to reveal a layer of CGI skin. He looks down and something is happening beneath his shirt; he lifts it up to see a six-pack popping out one muscle at a time. The bone structure of his face starts to change as he becomes more and more like the FIFA 14 avatar – his mouth shrinks and his jaw reforms with a strong dimple appearing on his chin, just like Messi's. The bridge of his nose widens, and his eye sockets re-shape with a dark brown colour running down his blue eyes.

We see the lounge's shag pile carpet has given way to grass, as the gamer's cotton t-shirt is replaced by the synthetics of a CGI Barcelona shirt. From within our gamer's bare feet emerge Messi's football boots, stretching around the contours of his body.

The transformation is nearly complete. The gamer has become avatar Messi. Apart from one detail - his hair. It's still blond and floppy. He gives his head a little shake and with that it shrinks and darkens to match Leo's. If only all haircuts were that simple.

Having transformed into the ultimate gaming experience, the avatar throws his controller to the floor to see it balloon into an Adidas match ball. He takes it in his stride and charges on to the greatest field FIFA's ever seen.

It just got real.