| Title | Skype Pet Detective |
| Agency | Pereira O'Dell |
| Campaign | The Things We Can Do |
| Advertiser | Skype |
| Brand | Skype |
| Date of First Broadcast/Publication | 2015 / 1 |
| Business Sector | Telecommunications Services |
| Tagline | The Things We Can Do |
| Story | JANUARY 16, 2015 -- In a new campaign from Pereira & O’Dell for Skype titled, “The Things We Can Do”, the series highlights the unexpected ways people use Skype around the world. For 25 years, Valeriy Sugrobov has been searching the streets of Moscow for everything from cats and dogs to crocs and hedgehogs — if it’s a pet and it’s lost, he’ll find it (most of the time). Before turning his talents to the field of pet detection, Valeriy had been a police officer in Moscow. With all this experience under his belt, being a pet detective is a job Valeriy not only takes very seriously, but one at which he is incredibly talented. Skype plays a big role in his investigations. When time is of the essence, Valeriy is able to take a case immediately by interviewing people over Skype as well as file sharing images or necessarily documents for the missing pets. “Before Skype, it was very difficult to get any information for my cases. I would have to go through a lot of trouble just to get a picture of the lost animal. Now it just takes a few seconds to get everything I need to start the investigation,” said Sugrobov. Of course some of his methods are a bit unconventional. For instance, a hot broth of the owner’s socks is sprayed near where a pet was last seen and turns out to be very effective. Hear Valeriy’s Top 5 Tips for Finding a Lost Pet. When a pet is found that’s where Skype proves most effective in Valeriy’s work. He makes a video call over Skype mobile to instantly ID the pet, and in some cases, he needs the owner to call out to the pet to lure them out of hiding places. The short film (5 min) will be airing mostly in Russia, an online of house. But a 2 minute version will also be running in US in cinemas. In fact, all 1,400 theaters nationwide in the NCM network will air Pet Detective so if you are sing a movie in the next week you would get the full in-cinema experience. |
| Media Type | Cinema |
| Length | |
| More Information | http://together.skype.com/en-us/pet-detective/ |
| Sound | One Union Recording |
| Production Company | Station Film |
| VP Production | Jeff Ferro |
| Creative Director | Molly Parsley |
| Strategy Director - Media and Distribution | Jasmine Summerset |
| Chief Creative Officer | PJ Pereira |
| Executive Creative Director | Jaime Robinson |
| Associate Creative Director | Michael Gurman |
| Media Strategist | Katie McKinley |
| Executive Producer | Bill Spangler |
| Copywriter | Simon Friedlander |
| Strategy Director | Molly Cabe |
| Art Director | Myray Reames |
| Copywriter | Demian Kendall |
| Editor | Jonathan Flookes |
| Co-Director of Client Services | Ivy Truong |
| Account Executive | William de Ryk |
| Media Strategist | Noel Aragon |
| Music | Future Perfect Music |
| Editorial Company | Umlaut Films |