Title | Life Moves Forward |
Agency | Publicis Brussels |
Campaign | Life Moves Forward |
Advertiser | BNP Paribas |
Brand | BNP Paribas Fortis |
Date of First Broadcast/Publication | 2014 / 7 |
Product | Hello4You |
Business Sector | Banking & Financial Services, Investments, Stock Brokers |
Tagline | Life Moves Forward, So Does Your Bank |
Story | Life moves forward and we multi-task away. We do everything at once, we don't want to chose and we don't want to loose time, certainly not with our financial business. BNP Paribas Fortis wants to help his customers by arranging all your business with just one code. This is illustrated by a couple running through their entire life, swiftly, without sweating. The scenes change, they meet different people, everyone and everything is moving, fluently, one scene flows into another, no jolts, nu bump. The film is a kind of absurd puppet theatre that people can keep watching and staring at as they discover news things constantly. This orchestrated chaos in which everyone and everything moves continuously, was quite an organisational challenge but the result was worth it. |
Media Type | Television & Cinema |
Length | |
Production Company | CZAR |
Director | Koen Mortier |
Director of Photography (DOP) | Benoît Debie |
Creative Team | Catheline Leroy |
Creative Team | Eva de Jonckheere |
Agency Producer | Marc Van Buggenhout |
Executive Producer | Eurydice Gysel |
Production Company Producer | Maarten De Sutter |
Editor | Martin Leroy |
Production Designer | Geert Paredis |
Post Production | Moxy |
Sound | Cobra |
Music | Isolde Lasoen |
Copywriter | Koen Mortier |