TitleThe Idea
Agency
Campaign The Idea
Advertiser Virgin Atlantic
Brand Virgin Atlantic
Date of First Broadcast/Publication 2015 / 1
Business Sector Airlines, Airports, Railways, Bus Lines, Ferries & Cruises
Philosophy The new campaign takes the airline in a new direction with a focus on its customers, encouraging them to “Let it Fly”. The new customer centric proposition has a clear message – the world doesn’t come to you, so go to it. It captures the airline’s passion for service and demonstrates how Virgin Atlantic goes beyond the norm to deliver unforgettable experiences for its customers. 
Media Type Television & Cinema
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Soundtrack Personal Jesus
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