| Title | Never Surrender |
| Agency | McKinney |
| Campaign | Never Surrender |
| Advertiser | Perfetti Van Melle |
| Brand | Mentos |
| Posted | March 2014 |
| Business Sector | Chewing-Gum |
| Tagline | Long Last the Fresh! |
| Story | This is Mentos' first TV work in the U.S. for their candy-shelled gum. Set at a real medieval castle, the spot celebrates the gum’s long-lasting freshness through a new kind of hero: a happy-go-lucky, gum-chewing soldier (who just so happens to be impaled by arrows). The spot taps into the brand’s quirky yet cheerful nature, introducing the tagline, “Long Last the Fresh!” |
| Media Type | Television |
| Length | |
| Editing Company | Fluid |
| Music | Butter Music & Sound |
| Chief Creative Officer | Jonathan Cude |
| Executive Creative Director | peter nicholson |
| Copywriter | Zac Milner |
| Art Director | Cody Pate |
| Producer | Brian Fox |
| Production Company | Hungry Man |
| Director | Steve Bendelack |
| Executive Producer | James Covill |
| Production Company Producer | Pamela Asbury |
| Editor | John Piccolo |
| Executive Producer | Laura Relovsky |
| Executive Producer | Ian Jeffreys |