Hungry Man London, United Kingdom Production Company

Hungry Man Creative Work

Title "Positively Charged"
Agency RKCR/Y&R
Production Company Hungry Man
Campaign Positively Charged
Advertiser Land Rover
Brand Land Rover
Date of First Broadcast/Publication 2/2012
Product Range Rover Sport
Business Sector Four Wheel Drive, SUV(Sports Utility Vehicle)

The ad sees two particles being fired at each other with the circular tunnel of a particle accelerator. As they collide, there is a huge explosion of millions of charged particles that slowly condense to form a white-hot Range Rover Sport

Tagline Positevely charged
Media Type Television
Post Production The Mill London
Creative Director Mr. Brian Fraser
Creative Team Mr. Steve Williams
Creative Team Mr. Adrian Lim
Director Mr. Johnny Green
Advertising Manager John Paul Mooney
Advertising Manager Ms. Anita Fox
Advertising Manager Patrick Jubb
Business Director Mr. Nick Elliott