This humorous spot explores the intense relationship between man and his beer, and the ridiculous obsession man has with it. In their reluctance to let go of their beers we see men compromised in action. The golfer with a one arm swing, the tandem pool players, and a gymnast unable to perform. Its an unbreakable bond where odd behaviour becomes comically natural.
Scenarios include men fishing, paying pool, and skiing. A man getting dressed, playing pin ball, a couple at a restaurant, a gymnast and swimmer.