Title | Say Hello to Fresh |
Agency | DDB Guangzhou |
Campaign | Say Hello to Fresh |
Advertiser | Wm Wrigley Jr. Co. |
Brand | Eclipse Mints |
Date of First Broadcast/Publication | 2015 / 1 |
Business Sector | Chocolate, Bars, Candies, Chewing-Gum |
Tagline | Say Hello to Fresh |
Story | Wrigley has launched a new campaign for Eclipse, its sugar-free mints. Created by DDB Group Guangzhou and DDB Sydney, the TVC centres on a young man making the best of unexpected and uncomfortable moments – including run-ins with a thug, street performers, gangsters and even a body bag. Remaining consistent with Eclipse’s brand story of seeing where ‘hello’ takes you, the TVC reinforces the notion that every new connection offers a potential opportunity. Filmed specifically for Hong Kong and Taiwan, the TVC features a young man travelling through the back streets of a dangerous city and the predicaments he finds himself in. ‘Hello’ becomes his catch cry, and with a packet of Eclipse in his pocket, he enjoys the company of his new friends. |
Media Type | Television |
Length | |
Market | China, Taiwan |
Production Company | The Sweet Shop |
Director | Damien Shadforth |
Agency | DDB Sydney |
Regional Creative Director | Andy Fackrell |