TitleNetwork Difference
Title (original language)Netzunterschied
Agency
Campaign Network Difference
Advertiser A1 Telekom
Brand A1
Date of First Broadcast/Publication 2014
Business Sector Personal Wireless Communication
Tagline Simply faster. Simply bigger. Simply better
Tagline (original language) Einfach schneller. Einfach grösser. Einfach besser
Story Highly skilled athletes and a hit from Alt-J give a contemporary edge to this A1 commercial, directed by Velocity's Leigh Ogilvie. Together with Nitsche Vienna, Leigh distinctly captures the spirit and ethos of Austria’s number one network.
Shot in slow-motion, the camera follows the focus and energy of a group of young professional gymnasts in training. Coupled with Alt-J's catchy soundtrack, each scene is an analogy that simply but poetically illustrates the state-of-the art quality and connectivity provided by A1. 
Media Type Television
Length
Soundtrack Fitzpleasure
Production Company
Executive Creative Director
Creative Director
Agency Producer Kathrin Hörl
Art Director
Copywriter
Production Company
Director
Production Company Producer
Executive Producer
Director of Photography (DOP)
Editor
Music
Post Production

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