| Philosophy | The 49 year-old Leprechaun just got real. After decades of watching Lucky the leprechaun get chased by cartoon kids in the commercials, the makers of Lucky Charms, together with Saatchi & Saatchi NY and Ogmento, bring Lucky and the power of his charms to life for the chance to win a real, yes real, pot of gold. 10 grand to us folks in the non-animated world. How sweet it is. The “Chase for the Charms” mobile app, available on iOS and Android devices, combines augmented reality and first person live-action video to immerse 35 year-olds going on 5 in a magical adventure where bagging charms propels the story and the chance to win. And you thought Lucky Charms were just for kids. |