| Title | Gym Dance-Off |
| Agency | TBWA\Düsseldorf |
| Campaign | Sweat Fight |
| Advertiser | Henkel AG & Co. |
| Brand | Right Guard |
| Date of First Broadcast/Publication | 2016 |
| Business Sector | Deodorants |
| Story | Sequels are always tricky, but Right Guard produce a worthy successor to last summer's 'Kung Fu Fighting' ad with another helping of synchronised entertainment. Having conquered their workplace foes with a dance-off on a basketball court last time out, the deodorant brand's hip-to-be-square trio (led by one of the best beards in the business) hit the gym the only way they know how - and that's with a skip in their step. Unsurprisingly, the resident gym nuts take umbrage to their carefree approach to exercise resulting in another high-energy confrontation featuring such, erm, creative moves as 'The Horse' and 'The Mega-Robot'. Having reached the 1980s with a boombox and an electro-tinged soundtrack, the three are also able to call upon a Mr Miyagi-esque trainer to help inspire the ultimate finishing move - one that even Craig Revel Horwood would have to garnish with praise. The cast's vim is just as infectious second time round, while the kung-fu movie soundboard is used to amusing effect with every gesticulation given extra oomph. Reining in the running time hasn't done Rob Leggat's spectacle any harm either, leaving an optimum demonstration of the brand's philosophy for the audience's considerable amusement. |
| Media Type | Television & Cinema |
| Length | |
| Editing Company | Final Cut |