Title | Anthony Joshua |
Agency | Grey London |
Campaign | Anthony Joshua |
Advertiser | Lucozade Sport |
Brand | Lucozade Sport |
Date of First Broadcast/Publication | 2017 / 4 |
Business Sector | Leisure & Sport Equipment |
Tagline | Made to Move |
Story | The 90-second film charts Joshua's life, beginning with his childhood in Watford, on to his teenage years, getting into trouble with the police, finding work and training to become a professional boxer. |
Media Type | Television & Cinema |
Length | |
Editing Company | Final Cut |
Director | Christopher Hewitt |
Editor | Daniel Sherwen |
Production Company | Smuggler |
Executive Creative Director | Dominic Goldman |
Head of Production | Jacqueline Dobrin |
Producer | Adam Evans |