| Title | Joe's Journey |
| Agency | Leo Burnett |
| Campaign | i'm lovin' it |
| Advertiser | McDonald's |
| Brand | McDonald's |
| Posted | April 2013 |
| Business Sector | Restaurants & Fast Food |
| Tagline | Worth Getting Up Early For |
| Media Type | Television |
| Length | |
| Market | United Kingdom |
| Production Company | Rattling Stick |
| Post Production | MPC LDN |
| Audio Post Production | 750mph |
| Creative Team | Philip Deacon |
| Creative Team | Sabina Kelly |
| Creative Director | Adam Tucker |
| Agency Producer | Hannah Boase |
| Media Agency | OMD UK |
| Planner | Lucinda Allen |
| Production Company | Steam |
| Director | Pete Riski |
| Director | Charlie Stebbings |
| Editor | Eve Ashwell |