| Title | The Race of Two Minds |
| Agency | Saatchi & Saatchi |
| Campaign | #WomanKind |
| Advertiser | WeightWatchers |
| Brand | Weight Watchers |
| Date of First Broadcast/Publication | 2016 / 5 |
| Business Sector | Food |
| Philosophy | Discover more about Weight Watchers #womankind and how you can build a stronger, healthier and kinder relationship between mind and body: http://bit.ly/TwoMinds Does the right mindset really make a difference? Weight Watchers #womankind put it to the test by documenting one woman on two separate runs. One listening to a recording of her negative thoughts, and the other to her positive thoughts. Which mindset do you think will win the race? |
| Media Type | Television |
| Length | |
| Production Company | Rattling Stick |
| Post Production | Electric Theatre Collective |
| Audio Post Production | Grand Central Recording Studios |
| Executive Creative Director | Ricardo Figueria |
| Creative Director | Lucy Titterington |
| Creative Director | Alex Sattleker |
| Creative Director | Linda Weitgasser |
| Copywriter | Lucy Titterington |
| Copywriter | Linda Weitgasser |
| Account Planner | Lisa Bowcott |
| Cinematography | Kinga Papp |
| Account Handler | Sheridan Snellgrove |
| Account Handler | Victoria Selley |
| Producer | Michael Hanney |
| Production Company | The Quarry |
| Director | Ed Morris |
| Editor | Ellie Fry |
| Audio Post Production | Ben Leeves |