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McDonald's - "Perfume" - Leo Burnett United Kingdom/London

  • Perfume
  • McDonald's
  • McDonald's
  • Leo Burnett United Kingdom/London
  • United Kingdom
  • Saver Menu
Product CategoryRestaurants & Fast Food
Date of First Broadcast/PublicationJanuary 2014
Media TypeTelevision
Length30 Seconds
Media Agency OMD UK
Production Company Sonny London
Post Production MPC LDN
Editing Company Whitehouse Post
Telecine MPC LDN
Executive Creative Director Justin Tindall
Creative Director Matt Lee
Creative Director Peter Heyes
Art Director Ed Tillbrook
Copywriter Richard Ince
Director Tony Barry
Production Company Producer Steve Plesniak
Director of Photography Theo Garland
Account Planner Charlie Gent
Agency Producer Katie Spong
Media Planner Maia Weil-Obadia
Media Planner Sam Gaunt
Post Production Leianna Campbell
Editor Sam Gunn
Telecine George K


A woman is puzzled to see her husband applying the perfume he had given her for her birthday.  However, he is using it to get his money’s worth from the gift, as she never wears it herself.