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Nike - "Write the Future (180 sec) Ripple Effect" - Wieden + Kennedy Amsterdam

  • Write the Future (180 sec) Ripple Effect
  • Nike
  • Nike
  • Wieden + Kennedy Amsterdam
  • United Kingdom
  • Write the future
Product CategoryAthletic Footwear
Media TypeTelevision
Length184 Seconds
Production Company Anonymous Content
Special Effects / VFX The Mill London
Production Company Independent
Art Director Stuart Harkness
Art Director Freddie Powell
Director Alejandro González Iñárritu
Director of Photography Emmanuel Lubezki
Agency Producer Elissa Singstock
Agency Producer Olivier Klonhammer
Editor Richard Orrick
Editor Ben Jordan
Special Effects / VFX Stephen Venning
Write The Future


The possible futures of the world's top footballers are played out in epic fashion. The mood of a nation. The decline of a would-be hero. Fame. Infamy. All hang in the balance. Only the moments on the pitch will decide what really happens. And the margins of error could not be smaller.