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BBC - "Six Nations" - RKCR/Y&R

  • Six Nations
  • BBC
  • BBC
  • RKCR/Y&R
  • United Kingdom
  • Six Nations
Product NameSix Nations Tournament
Product CategoryTV/Radio Programs & Stations
MarketUnited Kingdom
LanguageEnglish
Date of First Broadcast/PublicationJanuary 28, 2008
Media TypeTelevision
Length40 Seconds
Editing Company Marshall Street Editors
Post Production Prime Focus
Audio Post Production Grand Central Sound Studios
Director FAQ
Production Company Red Bee media
Creative Director Mark Roalfe
Creative Director Damon Collins
Art Director Joe Fitzgerald
Copywriter Kim Hutchenson
Producer John Golley
Account Director Richard Hall
Account Director Fiona Richards
Account Planner Jon Tipple
Actor / Celebrity Jonny Wilkinson
Actor / Celebrity Sébastien Chabal
Actor / Celebrity Brian O'Driscoll
Advertising Manager Louisa Fyans
Advertising Manager Karen Potterton

Concept

To engage general sports fans, as well as rugby fans, to experience more of the Six Nations on the BBC by dramatising the event’s unique blend of inspiring skill and uncompromising aggression.

Problem

Dramatise the unique rivalry of the six nations