MPC LA

Culver City, United States
TitleIce Lounge
Agency
Campaign Ice Lounge
Advertiser InBev
Brand Stella artois
Date of First Broadcast/Publication 2010 / 11
Business Sector Beers, Ciders, Lagers
Tagline The beer originally crafted for Christmas
Story In the commercial, a 1960s continental European setting is the backdrop for an elaborate ice sculpture competition, with competitors vying to impress the panel of discerning judges. It is a playful take on the care and dedication that go into ‘crafting’ the winning ice sculpture, and relates back to the care and dedication that go into crafting Stella Artois - the beer originally crafted for Christmas.
Media Type Television
Editing Company
Post Production
Telecine
Sound Design Company
Production Company
Director
Editor
Telecine
Music
Sound Design Company

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