TitleBud Light Party: Food Truck
Agency
Campaign Bud Light Party
Advertiser AB Inbev
Brand Bud Light
Date of First Broadcast/Publication 2016 / 2
Business Sector Beers, Ciders, Lagers
Story Butter Music + Sound joins forces with W+K New York and Caviar LA directors Neal Brennan and Evan Goldberg to visualize America’s diversity through the eclectic range of culinary options at our fingertips in the new :30 “Bud Light Party: Food Truck” for Bud Light that debuted on last night’s Oscars. In the spot, Bud Light Party political candidates Amy Schumer and Seth Rogen are joined by actor and “Super-delegate” Michael Peña in exploring America’s diversity through a “Korean taco of togetherness,” an “everything bagel of unity,” a “gumbo of coexistence” and more, until the spokespeople simply cannot handle any more melting pot references – or food in their stomachs.
The spot was a relevant and timely addition with the diversity discussion surrounding this year’s all-white class of Oscar nominees. 

About Butter Music + SoundButter Music and Sound is a creative sonic collective committed to maximizing the impact and effectiveness of music and sound design for moving pictures and environments. 
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