Title | A. Your Happy Tax Place |
Agency | AJF Partnership |
Campaign | Your Happy Tax Place |
Advertiser | Officeworks |
Brand | Officeworks |
Date of First Broadcast/Publication | 2016 / 6 |
Business Sector | Stationery & Office Supplies |
Story | Directed by Photoplay’s Husein Alicajic, this campaign injects a little humour and focuses on emotion to convey the Officeworks tax time story in a visceral way. The TV campaign connects Officeworks to someone's happy place, to tap into the characters joyful feels as they realise nearly everything they buy there could be a tax deduction. |
Media Type | Television |
Length | |
Production Company | Photoplay Films |
Executive Creative Director | Andrew Foote |
Creative Director | Michael Skarbek |
Art Director | Dillon McKenna |
Copywriter | Simon Gross |
Agency Senior Producer | Charlotte Wren |
Director | Husein Alicajic |
Executive Producer | Oliver Lawrance |
Director of Photography (DOP) | Simon Ozolins |
Editor | Michael Houlihan |
Post Production | The Institute of Post Production |