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Brown Cheese - "The Package" - Try Reklamebyrå

  • The Package
  • Brown Cheese
  • Tine
  • Try Reklamebyrå
  • Norway
  • The Package
Product CategoryCheese
Media TypeTelevision & Cinema
Length61 Seconds
Production Company Bacon
Art Director Egil Pay
Copywriter Lars Joachim Grimstad
Director Martin Werner
Production Company Producer Magne Lyngner
Production Company Producer Mari Grundnes Paus
Account Manager Cecilie Thue
Account Supervisor Eivind Moe


Cultural information: The brown cheese is known (and awarded) as the most iconic. Norwegian product of all. 


A young vietnamese man runs through the streets of Hanoi with a package in his hand. He runs towards the train, but just misses it, and has no other choice than to keep on running. We follow his journey through and out of the city, through the beautiful scenery of the vietnamese countryside. At the same time we see two young backpackers, trying to find their way to something. In the end, they enter a small cafe, and we see that our young vietnamese already is there – and they meet up. The young vietnamese opens the package, takes out a brown cheese from Norway and bursts out in perfect Norwegian: 'I told you I would fix the evening meal' - and weunderstand that he is as Norwegian as his two fellow travellers. He explains that his mother has sent the cheese from Norway and his friends are truly happy. The local baker serves them dark bread (as Norwegians like it) and we see a packshot of the meal with the super: 'What makes Norwegians Norwegian.'