Passion/Raw LONDON, United Kingdom Production Company

Passion/Raw Creative Work

Title "Kittens"
Agency GREY London
Production Company Passion/Raw
Post Production Absolute Post
Campaign Sweeet
Advertiser United Biscuits
Brand McVitie's
Date of First Broadcast/Publication 2/2014
Product Chocolate Digestives
Business Sector Cakes, Desserts
Story It opens in a hospital canteen, with three nurses about to enjoy a cuppa and a Chocolate Digestive on their break. As the packet of biscuits is unwrapped, the moment transforms to reveal a series of cute, snuggly British Shorthair kittens. The three friends and the audience are transported to a world of snuggly kittens for a split second, before they crunch into a Chocolate Digestive treat and feel that chocolaty snuggle.
Tagline Sweeet
Media Type Television
Length30 seconds
Market United Kingdom
Media Agency MEC
Audio Post Production Factory
Creative Director Mr. Nils Leonard
Creative Director Mr. Jonathan Marlow
Art Director Chris Chapman
Copywriter Mr. Jonathan Marlow
Director Mr. Owen Trevor
Production Company Producer Mr. Rob Leonard
Director of Photography Mr. Daniel Bronks
Account Planner Ms. Fiona Keyte
Account Planner Mr. Daniel Sherrard
Agency Producer Ms. Ange Eleini
Media Planner Ms. Nicola Tracey
Editor Mr. John Smith
Advertising Manager Ms. Sarah Heynen
Creative Producer Mr. Oliver Roberts