BBC Proms 2014

Following on from our successful campaign for last years BBC Proms, we were invited back to develop and expand upon our previous creative.

In the same style as the 2013 promos we follow a mixed media, playful journey through a series of scenes, maze and classic english picnic jam packed with references to the Proms programme before arriving at the iconic Royal Albert Hall.

With this year's schedule including a special performance of Warhorse, Kiss Me Kate and the first BBC Sport Prom, the creative was updated with references to each of these; footballs, cricket, Elizabethan characters, Warhorse and Firebird all within a party atmosphere reminiscent of summer fetes, picnics and relaxing summer days in the park.