Promax BDA

Art&Graft joined Susan Shipsky and Jacob Escobedo, from Cartoon Network, to discuss the award winning Boomerang global rebrand at this years Promax BDA conference in early June.

Held in sunny Los Angeles, the Promax BDA conference is hailed as where the world’s most innovative creatives, marketers, strategists, designers and thought leaders gather to showcase and share insights, business secrets and revolutionary tools.

Speaking as part of a series of talks focused around channel branding, titled Brand/Rebrand Highlights: Boomerang, the presentation focused on the strategy, creative and process behind the project.

It was also great to see the Art&Graft Studio Film® : The Walk being featured in the State of Design presentation by Stash Media’s Editor Stephen Price.

The presentation showcased this years most innovative and influential commercials, music videos, broadcast design and short films.

Speakers:
- Jacob Escobedo, VP, Design Creative, Cartoon Network/Boomerang/Adult Swim
- Mike Moloney, Founder & Creative Director, Art&Graft
- Will Mercer, Senior Creative, Art&Graft, Founder & Creative Director, Art&Graft
- Susan Shipsky, VP, Production, Cartoon Network/Boomerang