Contact Information
Th1ng Corp Ltd 199 Wardour StreetLondon W1F 8JP
United Kingdom
Phone:
020 7439 7966
Email:
Website:
www.th1ng.com
Lydia Russell
Basic Info
Founded in: 2003
Founded in: 2003
th1ng th2ng
Th1ng Corp Ltd 199 Wardour StreetLondon W1F 8JP
United Kingdom
Phone:
020 7439 7966
Email:
Website:
www.th1ng.com
Lydia Russell
25% Better off with The Queen
th2ng directing duo The Queen offer us a glimpse into what it might be like if daily life gave us only 25% of our expectations. Here's a clue: it's about 75% frustrating. Their new spot for Listerine, made through JWT London, sees a lovably eccentric young man encounter hilarious such examples by suggesting that without Listerine, our mouths are only 25% clean.
'Listerine 25%' opens absurdly, with a man holding a bunch of colorful balloons receiving a pizza from a passing deliveryman on the beach. With just two slices left in the box, our hero begins his rant in the notably ironic tone of a funny Ray Winstone. It is then that we embark on a hilarious journey that demonstrates how disappointing it is to receive 25% of a haircut, a joke, a cocktail, a spray tan, use 25%-sized raft paddles and wear 25% clothes (cue: mankini).
The ad was shot on a busy Tenerifan beach which Dan Lumb - one half of the Queen - pointed out was the foundation of "a fun and challenging shoot". Both Dan and Crinan were "determined to hit all the humor notes on this one, which was so contingent on comedic timing and working around the elements".
Despite centering around the idea of 25%, we're all pretty sure the quality of the gags reach the higher end of the scale. In fact, we'd go as far as saying we're blown away by the fresh approach the Listerine film has made.
Please follow this link to get a taste of the directors cut on the Queen's th2ng reel.