| Title | Driveguard (60s) |
| Agency | J. Walter Thompson London |
| Campaign | Driveguard |
| Advertiser | Bridgestone Corporation |
| Brand | Bridgestone |
| Date of First Broadcast/Publication | 2016 / 4 |
| Business Sector | Tires, Accessories, Oil, Petrol, Gasoline |
| Story | A car races down a mountain road for an appointment with destiny in the form of a rusty nail. “Somewhere out there,” says the narrator, “there’s a puncture with your name on it.” But an innovative tyre lets you drive on for 50 miles, even when the nail has done its worse. The tyre, the narrator adds, “has our name on it”. Bridgestone. |
| Philosophy | Shot across four days in Slovenia, the films see a mother embarking on a journey through mountainous terrain in treacherous conditions. With her children in the back facing a potentially fatal situation, tension mounts as the family continues driving through the desolate area until the car collides with one of the hazards. Following a moment of deathly silence, the family continues driving towards the safety of home thanks to Bridgestone’s cutting-edge tyre technology. |
| Media Type | Television & Cinema |
| Length | |
| Production Company | Bang TV |
| Post Production | Absolute Post |
| Executive Creative Director | Ian Thomas |
| Managing Partner | Derek Turner-Smith |
| Head of TV | Danielle van Berkel |
| Production Services | BAS production |
| Producer | Tom Whitehead |
| Executive Producer | Jeremy McWilliams |
| Photographer | Callan Green |
| Prod Coordinator | Max BangTV |
| Service Co Prod | Andrej Caruso |
| Editor | Joe Parsons |
| Colorist | Matt Turner |
| Sound Design | Vaudeville Sound |
| Music Composer | Ray Harman |