Landia

Landia

Los Angeles, United States

Production Company

TitleWhy did you learn to drive?
Agency
Production Company
Campaign Why did you learn to drive?
Advertiser Renault
Brand Renault Fluence GT2
Date of First Broadcast/Publication
Business Sector Cars
Tagline Get back to driving
Philosophy

The TV spot highlights the emotional aspects of driving instead of the functional aspects. 

Problem

"In many ways, driving became somewhat repetitive, going from one place to another and nothing else. We were interested in changing this so unattractive approach and remember that driving can be fun, full of feelings and emotions, especially when you have an impressive machine like this car", said Fabio Mazia Creative Director of Publicis Buenos Aires. 

Media Type Television
Length
Music
Executive Creative Director
Art Director
Creative Team
Creative Team
Creative Team
Production Company Producer
Director of Photography
Line Producer
Executive Producer
Executive Agency Producer
Post Production
Advertising Manager
Advertising Manager
Director

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