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Campaign
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Leg Training

Brand:Metro Trains
Media:Web Film / Viral
Country:Australia
Agency: McCann Erickson Melbourne
Campaign:Dumb Ways to Die
Broadcast/Published:Nov 20, 2014

Piranha

Brand:Metro Trains
Media:Outdoor / Out of Home
Country:Australia
Agency: McCann Erickson Melbourne
Campaign:Dumb Ways to Die
Broadcast/Published:Jun 6, 2013

Moose

Brand:Metro Trains
Media:Billboard
Country:Australia
Agency: McCann Erickson Melbourne
Campaign:Dumb Ways to Die
Broadcast/Published:Jun 26, 2013

Bear

Brand:Metro Trains
Media:Outdoor / Out of Home
Country:Australia
Agency: McCann Erickson Melbourne
Campaign:Dumb Ways to Die
Broadcast/Published:Jun 6, 2013

Dumb Ways to Die

Brand:Metro Trains
Media:Case Study
Country:Australia
Agency: McCann Erickson Melbourne
Campaign:Dumb Ways to Die
Broadcast/Published:Jun 17, 2013

Dumb Ways to Valentine

Brand:Metro Trains
Media:Web Film / Viral
Country:Australia
Agency: McCann Erickson Melbourne
Campaign:Dumb Ways to Die
Broadcast/Published:Feb 13, 2014

Dumb Ways to Die Halloween - Treat

Brand:Metro Trains
Media:Web Film / Viral
Country:Australia
Agency: McCann Erickson Melbourne
Campaign:Dumb Ways to Die
Broadcast/Published:Oct 30, 2014

Train Tracks

Brand:Metro Trains
Media:Print
Country:Australia
Agency: McCann Erickson Melbourne
Campaign:Dumb Ways to Die
Broadcast/Published:Nov 20, 2014

Dumb Ways to Die Halloween - Trick

Brand:Metro Trains
Media:Web Film / Viral
Country:Australia
Agency: McCann Erickson Melbourne
Campaign:Dumb Ways to Die
Broadcast/Published:Oct 30, 2014

Electric Hurdle

Brand:Metro Trains
Media:Print
Country:Australia
Agency: McCann Erickson Melbourne
Campaign:Dumb Ways to Die
Broadcast/Published:Nov 20, 2014