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Campaign
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Piranha

Brand:Metro Trains
Media:Outdoor / Out of Home
Country:Australia
Agency: McCann Erickson Melbourne
Campaign:Dumb Ways to Die
Broadcast/Published:Jun 6, 2013

Moose

Brand:Metro Trains
Media:Billboard
Country:Australia
Agency: McCann Erickson Melbourne
Campaign:Dumb Ways to Die
Broadcast/Published:Jun 26, 2013

Toys

Brand:Metro Trains
Media:Branded Content
Country:Australia
Agency: McCann Erickson Melbourne
Campaign:Dumb Ways to Die
Broadcast/Published:Feb 17, 2014

Toast

Brand:Metro Trains
Media:Outdoor / Out of Home
Country:Australia
Agency: McCann Erickson Melbourne
Campaign:Dumb Ways to Die
Broadcast/Published:Jun 6, 2013

Bear

Brand:Metro Trains
Media:Outdoor / Out of Home
Country:Australia
Agency: McCann Erickson Melbourne
Campaign:Dumb Ways to Die
Broadcast/Published:Jun 6, 2013

Dumb Ways to Die

Brand:Metro Trains
Media:Case Study
Country:Australia
Agency: McCann Erickson Melbourne
Campaign:Dumb Ways to Die
Broadcast/Published:Jun 17, 2013

Dumb Ways to Valentine

Brand:Metro Trains
Media:Web Film / Viral
Country:Australia
Agency: McCann Erickson Melbourne
Campaign:Dumb Ways to Die
Broadcast/Published:Feb 13, 2014

Dumb Ways to Die April Fool's

Brand:Metro Trains
Media:Gaming
Country:Australia
Agency: McCann Erickson Melbourne
Campaign:Dumb Ways to Die
Broadcast/Published:Apr 2, 2014

Helmet

Brand:Metro Trains
Media:Outdoor / Out of Home
Country:Australia
Agency: McCann Erickson Melbourne
Campaign:Dumb Ways to Die
Broadcast/Published:Jun 6, 2013

Dumb Ways to Die

Brand:Metro Trains
Media:Radio
Country:Australia
Agency: McCann Erickson Melbourne
Campaign:Dumb Ways to Die
Broadcast/Published:Jun 19, 2013