AGENCY OF THE YEAR > GREY EMEA
SPONSORED BY THE EUROPEAN PUBLISHERS’ COUNCIL
For the second year in a row, Grey EMEA has successfully won the title ‘Agency of the Year’, clearly proving their commitment to creating and delivering effective work to their clients. With 8 entries from offices in Denmark, Germany, UK, Poland, Sweden and Croatia, Grey achieved a high first round average score and further success with Gold (Small Budget category) and Silver (Consumer Goods category) awards for ‘The Liberation’, a campaign created for their client Bestseller and a second Silver for their campaign ‘Discover a new taste from Wasa’ for client Barilla by INGO (Sweden) in the FMCG category.
‘The Liberation’ was designed to offer an online interactive film experience in the form of a fashion catalogue connecting with the young discerning, digital-savvy audience. The campaign was praised by the jury as “A very good campaign, wonderfully targeted, achieving a great result”, “An ingenious creative decision” and “Innovative in many ways”. Barilla created a series of slice-of-life stories, each introducing different variants of Wasa on typical as well as more non-traditional bread consumption occasions to promote their brand. The jury recognized both the effectiveness and creativity of the campaigns with comments such as “Great level of detail to show the effects of the campaign - transparent assessment” and “Very strong and well written case. Honest about weak points, which is greatly appreciated”.
David Patton, President and CEO of Grey EMEA commented: “The Euro Effies are held in high esteem across our industry and so to win Agency of the Year two years in a row is not only a great honour, it is also testament to the quality and commitment of the superb employees and clients we have at Grey.”