Patrick Barbier
Producer at Wanda Paris
Paris, France
TitleThe Drop
Title (original language)La goutte (version anglaise)
Agency
Campaign The Drop
Advertiser Georgia-Pacific
Brand Okay
PostedMay 2003
Product GP Kitchen towel
Product (original language) Okay
Business Sector Paper Goods, Aluminum Foil
Tagline New Okay. Ultra-Absorbant
Tagline (original language) Nouvel Okay. Ultra-absorbant
Story In a kitchen, water comes out of a tap. Suddenly, the noise stops. A boy comes closer, looking surprised. One understands that his father has just put down a GP kitchen towel beside it. The water drop is being attracted by the absorbing power of the product. The boy plays around with the product.
Story (original language) Dans une cuisine, un robinet goutte. Soudainement, le bruit s'arrête. Un jeune garçon s'approche, intrigué et l'on s'aperçoit que son père vient de déposer un rouleau d'essuie-tout Okay à côté. La goutte est alors attirée par le pouvoir absorbant du produit. Le jeune garçon commence à s'amuser avec le produit.
Problem To present and demonstrate the absorbing power of the new Okay kitchen towel
Problem (original language) Présenter et démontrer le pouvoir d'absorption du nouvel Okay
Media Type Television
Length
Market Europe
Production Company
Creative Director
Art Director
Copywriter
Director
Account Director
Account Director
Advertising Manager
Production Company Producer
Agency Producer

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