| Title | Financial Strength question mark |
| Agency | WCRS |
| Campaign | Financial Strength question mark |
| Advertiser | Prudential Financial, Inc. |
| Brand | Prudential Financial |
| Posted | August 2004 |
| Business Sector | Banking, Finance, Law & Insurance |
| Tagline | It's all part ofThe Plan from the Pru |
| Media Type | Outdoor/Out of Home |
| Market | United Kingdom |
| Art Director | Andy Dibb |
| Copywriter | Steve Little |
| Account Director | Sally Neilson |