Title | Paper Liberation |
Agency | BBH |
Campaign | Paper Liberation |
Advertiser | Audi |
Brand | Audi |
Date of First Broadcast/Publication | 2010 / 11 |
Product | A7 |
Business Sector | Cars |
Tagline | The Audi A7 Sportback. Nothing Original |
Story | We see blank sheets of paper floating playfully in the sky. At first just a few, then more and more until the whole sky is a sea of paper. Slowly, as they fall to earth we see them form a huge paper pile in which the shape of the Audi A7 Sportback is describerd in perfect detail. A voiceover explains: "Nothing is more liberating than a blank piece of paper. It's the chance to create something original". |
Media Type | Television |
Market | United States, Austria, Germany |
Editing Company | Final Cut |
Advertising Manager | Lothar Korn |
Advertising Manager | Michael Finke |
Creative Director | Nick Kidney |
Creative Director | Kevin Stark |
Creative Team | Rich McCracken |
Creative Team | Andy Clough |
Producer | Ben Davies |
Director | Nicolai Fuglsig |
Producer | Suza Horvat |
Production Company | Morton Jankel Zander (MJZ) |
Sound | Wave Studio |
Post Production | The Mill London |