Kevin Stark
Creative Director at BBH
London, United Kingdom
TitlePaper Liberation
Agency
Campaign Paper Liberation
Advertiser Audi
Brand Audi
Date of First Broadcast/Publication 2010 / 11
Product A7
Business Sector Cars
Tagline The Audi A7 Sportback. Nothing Original
Story We see blank sheets of paper floating playfully in the sky. At first just a few, then more and more until the whole sky is a sea of paper. Slowly, as they fall to earth we see them form a huge paper pile in which the shape of the Audi A7 Sportback is describerd in perfect detail. A voiceover explains: "Nothing is more liberating than a blank piece of paper. It's the chance to create something original".
Media Type Television
Market United States, Austria, Germany
Editing Company
Advertising Manager
Advertising Manager
Creative Director
Creative Director
Creative Team
Creative Team
Producer
Director
Producer
Production Company
Sound Wave Studio
Post Production

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