Title | Baby |
Agency | WCRS |
Campaign | Baby |
Advertiser | Centrepoint |
Brand | Centrepoint |
Posted | March 2000 |
Business Sector | Institutional/Public Interest/Non-Profit Org. |
Tagline | If you would like to help us, please don't ignore this number |
Philosophy | Over the last 4 years on Centrepoint we have always aimed at raising their profile whilst ensuring we make the most of a very small budget. This requires simple, evocative ideas that put young homelessness back onto the agenda without reverting to the easy-fix of using shock tactics. With Baby, we see a whole street full of people ignoring a helpless child lying in a cardboard box. The end title asks us would this be more acceptable if this child was 16 years older? Centrepoint exist to make sure no young homeless person is at risk - we aim to help them remind people that the work Centrepoint does requires constant public support |
Media Type | Television |
Length | |
Market | United Kingdom |
Production Company | Spectrecom Films |
Creative Director | Nick Kidney |
Associate Creative Director | Kevin Stark |
Copywriter | Nick Kidney |
Art Director | Kevin Stark |
Agency Producer | Claire Sparksman |
Director | Elliot Naftalin |
Music | Neil Clutterbuck |