| Title | Action Man |
| Agency |
Saatchi & Saatchi
|
| Campaign |
Full Stop - NSPCC
|
| Advertiser |
National Society for Prevention of Cruelty to Children
|
| Brand |
NSPCC
|
| Date of First Broadcast/Publication |
1999 / 3
|
| Product |
FULL STOP
|
| Business Sector | Anti-Domestic Violence, Sexual Abuse
|
| Tagline | Cruelty to Children must stop. FULL STOP. |
| Story | A strong emotive idea was developed by Saatchi & Saatchi, the idea showed popular children's icons and celebrities covering their eyes as the viewer hears harrowing noises which imply abuse. The ad represents a Nation which cannot face the shocking reality of cruelty to children. The idea was felt to be ground breaking because it was the first charity advertising idea ever produced which was carefully created to be hard hitting whilst avoiding showing explicit abuse ie: the power in the idea came from the viewers imagination rather than explicit abuse scenes. |
| Media Type |
Print
|
| Market | United Kingdom |
| Creative Director |
David Droga
|
| Copywriter |
Kes Gray
|
| Art Director |
Dennis Willison
|
| Photographer |
Malcolm Venville
|
| Actor / Celebrity |
Spice Girls
|
