| Title | Casserole |
| Agency | Saatchi & Saatchi |
| Campaign | Irish Grass |
| Advertiser | Bord Bía - Irish Food Board |
| Brand | Irish Beef |
| Date of First Broadcast/Publication | 1999 / 11 |
| Business Sector | Agriculture, Livestock, Fishing, Forest |
| Tagline | Beautiful grass makes beautiful beef |
| Story | The creative idea leverages the natural values of Ireland by celebrating the beauty of Irish grass. This is based on the premise that the quality and abundance of lush Irish grass equals a better cut of beef. Each execution features beautifully shot varieties of grass which is grazed by Irish cattle. This visual is coupled with a headline that tells us that the grass also makes a lovely beef dish and is signed off with a line that surmises the idea that lush, quality grass results in great tasting beef. |
| Media Type | Magazine |
| Market | United Kingdom |
| Creative Director | David Droga |
| Associate Creative Director | John Pallant |
| Copywriter | Andrew Fisher |
| Art Director | Dave Askwith |
| Photographer | Elaine Duigenan |
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