Tat Radcliffe
Director of Photography (DOP) at Speers Films
Milano, Italy
TitleDad
Title (original language)Papà
Agency
Campaign Dad
Advertiser Wind
Brand Wind
Date of First Broadcast/Publication 2014 / 9
Business Sector Telecommunications Services
Story The film tells the story of a man who decides to leave the city where he lives (London) to go to find his father who he has not seen for some time.  
He makes a conscious decision not to speak to him over the phone or by email. Because when the heart needs to speak, technology falls silent. A universal and very current theme: in recent years the potential consequences of increasingly pervasive technology in people’s lives and affections has been vigorously debated. With this gesture Wind does not withdraw from the debate, quite the opposite, it stands closer than ever to the people and their real feelings.
Philosophy This is not a spot; it is not traditional advertising. For this project Wind and Ogilvy & Mather have created a short film to tell a story with an unexpected point of view on communication between people. A brief, poignant and honest film that tells us that, sometimes, using technology to communicate is not everything. Sometimes, there are things we cannot - or do not want to - say over the phone or via a screen: we have to communicate close up, facing each other, eye to eye. Wind is aware of this, demonstrating that it knows us very well, and takes a respectful and courageous step back which we can only appreciate.
Media Type Television
Length
Soundtrack To build a home
Music Cinematic Orchestra
Chief Creative Officer
Chief Creative Officer
Creative Director
Art Director
Creative Director
Copywriter
Client Supervisor
Account Director
Production Company Producer
Post Production
Audio Post Production
Production Company
Executive Producer
Production Company Producer
Director
Director of Photography (DOP)
Editor

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