Title | Wondrous Place |
Agency | Saatchi & Saatchi |
Campaign | It Defies Logic - Toyota |
Advertiser | Toyota Motor Corporation |
Brand | Toyota |
Date of First Broadcast/Publication | 1999 / 4 |
Product | Yaris |
Business Sector | Cars |
Tagline | It Defies Logic |
Story | The Yaris drives through a magical world, where a series of strange physical contradictions, such as bubbles blown by a child bending steel railings, provide strong metaphors for the logic-defying features of the car eg: light, but strong. |
Media Type | Television |
Length | |
Market | Europe |
Creative Director | John Pallant |
Copywriter | Colin Jones |
Art Director | Michael Campbell |
Agency Producer | Rosemary Poole |
Director | Henry Barker |
Music | Billy Fury |
Production Company | Rose Hackney Barber |