Michael Campbell
Copywriter at Saatchi & Saatchi
London, United Kingdom
TitleWondrous Place
Agency
Campaign It Defies Logic - Toyota
Advertiser Toyota Motor Corporation
Brand Toyota
Date of First Broadcast/Publication 1999 / 4
Product Yaris
Business Sector Cars
Tagline It Defies Logic
Story The Yaris drives through a magical world, where a series of strange physical contradictions, such as bubbles blown by a child bending steel railings, provide strong metaphors for the logic-defying features of the car eg: light, but strong.
Media Type Television
Length
Market Europe
Creative Director
Copywriter
Art Director
Agency Producer
Director
Music
Production Company

People related to this work

You might also like...

Trending

Create a free Talent profile and become a member of AdForum

Get Started