Title | Tracks |
Agency | Saatchi & Saatchi |
Campaign | COI/Army Recruitment |
Advertiser | Central Office of Information |
Brand | COI / ARMY |
Date of First Broadcast/Publication | 1999 / 4 |
Product | Officer Recruitment |
Business Sector | State Employment, Forces & Police Recruitment |
Tagline | Army. Be the best |
Story | Walking down the tracks : finally the right answer is revealed - an inch-by-inch check for mines - because sometimes there are no short cuts. |
Media Type | Television |
Length | |
Market | United Kingdom |
Production Company | Outsider |
Creative Director | David Droga |
Copywriter | Howard Wilmott |
Art Director | Duncan Marshall |
Agency Producer | Sally-Ann Dale |
Director | Paul Gay |