Phil Gooch
Art Director at Roose & Partners
London, United Kingdom
TitleVirgin Dot Com Slash Cars
Agency
Campaign Welcome To The Future Of New Car Buying - Virgin Cars
Advertiser Virgin Cars Ltd.
Brand Virgincars.com
PostedDecember 2000
Product Internet Car Retailer
Business Sector Internet Sites (Excluding ISPs) / Apps.
Tagline Virgin Dot Com Slash cars
Story Virgin Cars, launched in May 2000, was a new concept in car buying. At a time of much controversy surrounding the prices of cars, Virgin's launch of a new car buying service over the internet heralded a new dawn in the way cars could be purchased. Its impact has forced car manufacturers to look at their pricing policies.
Media Type Billboard
Market United Kingdom
Creative Director
Copywriter
Art Director

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