Andy Wyton
Creative Director at Innocean Worldwide UK, London
London, United Kingdom
TitleInfuriating Types
Agency
Campaign New Shogun - Mitsubishi
Advertiser Mitsubishi Motors of North America
Brand Mitsubishi
PostedDecember 2000
Product Shogun
Business Sector Cars
Tagline Identify Yourself
Story Shogun is the name most synonymous with Mitsubishi and off-road performance. These ads highlight the features that make it a car off-road car and use the "Identify Yourself" slogan to challenge buyers to look for individuality in their choice of car, rather than conformity. It's a fundamental brand positioning, embracing engineering, rally heritage, innovation and aggressive pricing.
Media Type Magazine
Market United Kingdom
Creative Director
Copywriter
Art Director

People related to this work

Related Ads

Trending

Create a free Talent profile and become a member of AdForum

Get Started