Title | Infuriating Types |
Agency | Roose & Partners |
Campaign | New Shogun - Mitsubishi |
Advertiser | Mitsubishi Motors of North America |
Brand | Mitsubishi |
Posted | December 2000 |
Product | Shogun |
Business Sector | Cars |
Tagline | Identify Yourself |
Story | Shogun is the name most synonymous with Mitsubishi and off-road performance. These ads highlight the features that make it a car off-road car and use the "Identify Yourself" slogan to challenge buyers to look for individuality in their choice of car, rather than conformity. It's a fundamental brand positioning, embracing engineering, rally heritage, innovation and aggressive pricing. |
Media Type | Magazine |
Market | United Kingdom |
Creative Director | Nick Fordham |
Copywriter | Matt Bartley |
Art Director | Andy Wyton |