A young, fashionable couple are engaging in a passionate embrace, we see the woman's handbag has spilled oyut onto the floor. A Terrapin enters the frame, and sees their tiny phone on the ground. It mistakes the phone for a beautiful female terrapin and begins to make advances on its new found mate.
Philosophy
The stratedgy was to highlight the phone, which was at the time the smallest, lightest dual band phone in the world. The designed to appeal to the sensibilities of status seekers and those conscious of style and fashion. The terrapin was a quirky and irreverentg vehicle, used to demonstrate the actual size of the phone.
Problem
Generate brand awareness of motorola, position ther new V3688 mobile phone as a low, must have product, for the young, fashion/design conscious consumer.