| Title | Dub |
| Agency | Fahlgren Mortine. |
| Campaign | Dub |
| Advertiser | National Automotive Parts Association |
| Brand | NAPA |
| Posted | February 2003 |
| Product | Auto Parts |
| Business Sector | Automotive Accessories & Services |
| Story | The NAPA motorsports campaign leverages the celebrity and skill of NASCAR DEI, Inc. Team Driver Michael Waltrip to enhance the NAPA brand in the minds of racing fans. |
| Philosophy | The campaign highlights Michael Waltrip's and the DEI Team's sense of humor as a means of exhibiting the approachabilitiy of the NAPA brand. |
| Problem | How can we make the NAPA brand more famous (supporting loyalty) among racing fans by using a prominent NASCAR driver. |
| Media Type | Television |
| Length | |
| Market | United States |
| Music Company / Composer | Fluid |
| Executive Creative Director | John Stertz |
| Art Director | John Stertz |
| Copywriter | Andy Conroy |
| Director | Tom Schiller |
| Production Company | Cappos Films |
More Work
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Hardly Anything
- BRAND:
- NAPA
- AGENCY:
- Fahlgren Mortine.