| Title | Kev’s Lost in the Music on EE |
| Agency | Saatchi & Saatchi |
| Campaign | Kev’s Lost in the Music on EE |
| Advertiser | EE |
| Brand | EE |
| Date of First Broadcast/Publication | 2016 / 8 |
| Business Sector | Telecommunications Services |
| Story | The ad opens on an enthusiastic, music-loving Kevin Bacon walking down a busy high street streaming the Olly Murs track Wrapped Up via Apple Music. To demonstrate the vast volume and variety of music available, Kevin quickly switches to his next song: James Bay’s most famous number, Hold Back the River. Kevin grabs a guitar and even dons James’ trademark hat for full effect. But it’s not quite enough and, looking for something a bit more energetic…Kevin switches again, this time to Britney Spears.Over-excited, he whips off his clothes to reveal he’s wearing Britney’s red PVC cat-suit, made famous in her music video for Oops I Did It Again. Suddenly, Britney walks out of a nearby shop and stunned by what she sees exclaims: “Kevin! What have I told you about going through my wardrobe?”. To which he replies, notably embarrassed: “Oops, I did it again.”The 40 second ad finishes with the strapline: “Get the music you love. With six free months of Apple Music, only on EE.” A 50 second version cut for online use features a burst of Britney’s new single Make Me after she tells Kevin that Oops I Did It Again is “so 2000 |
| Media Type | Television |
| Length | |
| Post Production | MPC LDN |
| Actor / Celebrity | Kevin Bacon |
| Actor / Celebrity | Britney Spears |
| Executive Creative Director | Rob Potts |
| Executive Creative Director | Andy Jex |
| Creative Director | Adam Chiappe |
| Creative Team | Ben Mills |
| Creative Team | Matt Butterfield |
| Account Planner | Sam Wise |
| Account Manager | James McCullagh |
| Account Manager | Sam Hawkey |
| Production Company Producer | Richard Firminger |
| Media Agency | MEC |
| Media Planner | Tejal Maru |
| Production Company | Hungryman |
| Director | Hank Perlman |
| Editor | John Smith |
| Production Company Producer | Josh Goldstein |
| Production Company Producer | Matt Buels |
| Audio Post Production | Factory |
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