| Title | Truck |
| Agency | North Castle Partners Advertising |
| Campaign | Survive the Day - Pemmican |
| Advertiser | GoodMark Foods |
| Brand | Pemmican |
| Posted | April 2000 |
| Product | Beef Jerky |
| Business Sector | Food |
| Tagline | Pack Your Pemmican and You'll Survive the Day |
| Philosophy | To build awarness and trial of Pemmican by making it the jerky brand of choice and a relevant snack for everyday occasions. |
| Media Type | Television |
| Length | |
| Market | United States |
| Production Company | Partizan New York |
| Copywriter | Stephen Mark |
| Art Director | Steven Garbett |
| Agency Producer | Jack Blandford |
| Director | Doug Nichol |
| Music | Russo Grantham |
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